In the manufacturing world, keeping up with production demands is a major challenge. The added burden of order entry, customer service and sales can be daunting. Figuring out the right investment areas is increasingly complex. Meanwhile, concerns over raw materials shortages, supply chains and labor-related issues are ongoing.
While raw materials and supply chains appear to be stabilizing, the current challenge lies in sustaining a top-notch customer support and sales team.
According to the U.S. Bureau of Labor Statistics, sales representatives typically have an average tenure of only 18 months, while customer service representatives have an even shorter average tenure of just one year. This can be costly, given that the average cost to recruit a new employee comes to a whopping $4,000.
With these obstacles, how can manufacturing businesses fulfill sales, marketing and customer service duties—especially without investing massive amounts of capital up front? The answer lies in a manufacturer’s representative, or “rep.”
Some key considerations regarding reps:
- A rep may be an independent agent or company.
- Reps typically work in a defined territory.
- Reps bring years of experience and deep relationships they’ve established with their customers.
- If a rep doesn’t generate sales, the manufacturer incurs no cost. The rep receives a commission only upon the business getting paid for the sale.
- Reps possess extensive knowledge about their products, the market and the needs of their customers.
Leveraging our team of 8 Customer Support Representatives and 6 Regional Sales Managers, our partners maintain a strong presence in the National Industrial Distribution market, with coverage in all 50 states. Manufacturers who partner with MSG, Inc. can enjoy continued growth without the need to hire additional employees for sales, marketing and customer support.
At MSG, Inc. we work closely with our manufacturing partners to become an extension of their team. We cultivate the same level of relationship with our partners as we do with their customers. Additionally, as we believe learning is the key to success, we invest heavily in educating our team so that we can provide our customers with the best solutions available.